Despite incredible and revolutionary ideas, though, building a startup is never easy, especially in a technological landscape that not many people understand.
In the last two days cryptocurrencies across the board have plummeted in value, with the total market cap of cryptocurrencies dropping down 66% since its surge in January.
An initial coin offering (ICO) is a phenomenon that has become popular thanks to the rise of cryptocurrencies, notably Bitcoin and Ethereum.
As cryptocurrency moves into the center of public spotlight amidst volatile growth, much attention has been dedicated to its mammoth energy consumption from mainstream critics.
Getting a hyperactive audience to engage with you on your website is a grueling task. SolidOpinion, with its brilliant new platform that uses the blockchain to reward audiences for time spent interacting with a website, intends to change that. By using a gamified approach that serves publishers, advertisers, and audiences in equal measure, this startup wants to help publishers increase the engagement value of their content, thereby attracting more viewers and advertisers willing to pay for contextually relevant ad-space. The company already serves over four million users and is going live with its token sale next year.
At the risk of oversimplifying, it seems like everywhere crypto goes, it ends up disrupting something.
Sure, you could fund-raise via VCs and angel investors. But how about an initial coin offering, instead, a strategy that is new and super-cool?
What’s Old is New Again: How CMOs Are Implementing New Technology to Revitalize Traditional Industries
In order to survive, businesses and industries have to develop and adapt along with technology. If an industry doesn’t take advantage of the latest technology available and implement it in their processes, then it may quickly become obsolete. Likewise, if a business within any given industry doesn’t keep up with the latest practices and technology, they will leave themselves vulnerable and make it easy for a competitor to step in and take over the market.
The crypto world is far from a state of consensus on what ICOs will look like in 2018–Ripple CTO Stefan Thomas recently predicted the demise of ICOs on CoinDesk, while investment site SeekingAlpha declares (with caveats) that “ICOs are the future.” What seems certain is that this dynamic tool will continue to evolve.
Blockchain has applications that reach far beyond just the cryptocurrencies that have covered news outlets over the past year. With the astronomical rise of tokens like Bitcoin and Ethereum, tech enthusiasts and investors flocked to blockchain in hopes of discovering a wider variety of use cases that could be implemented soon.
Cryptocurrency is changing the world as we know it, and one of most relevant ways is how startups are fundraising. Typically a startup would have a few options to get their company off the ground: bootstrapping using their own money, VC funding, or most recently crowdsourcing using tools like Kickstarter. Now, with the trend of cryptocurrency spiking, startups can get creative and raise money using this new form of payment.
In case you thought 2017 couldn’t get any weirder, the world is now obsessed with virtual cats. CryptoKitties is a virtual game that allows players to collect and breed digital cats. In the game’s short lifespan (it launched on November 28th) it has already drawn interest from players across the globe. Many users are drawn to the game because it is completely personalized.
Before Matt McGraw, CEO of Dispatch Labs launched his latest blockchain venture, he was certain he was done with technology companies. Effectively retired after selling his previous company, Rocket Science, McGraw was ready to slow down and enjoy being a full time dad to six kids. In addition to the allure of a quieter family life, McGraw had also grown disenchanted with the tech space because he felt it had lost any sense of innovation.
This past year has been marked with disruptive innovations that promise to upend almost every single industry. From the rise of Blockchain and Virtual Reality, to the proliferation of voice-enabled assistants, companies across the board are aiming to make daily life more efficient, entertaining and informative.
When it first came to public and media attention in 2014, this new way of distributing and retrieving information was often used synonymously with Bitcoin, the cryptocurrency that has navigated through images problems of its own. Three years later, the distinction is somewhat clearer, but the association between the two has stuck.
In mid-October, Bitcoin’s value hovered a bit under $6,000. Two months later, it hit the attention-getting peak price of over $19,000. And now, almost two months after this peak, its value is about $8,000. Bitcoin’s price increased 200 percent in two months, then lost almost all of that gain during the next two months. Is that normal?